“A better everyday”  with Ikea !
Location, a street in Bromma.
Even now I’m still not sure how this message works, or maybe it’s just the Finish humor I don’t get !
Nothing from Ikea in this commercial at all, we had to find a van and dress it up as an ice cream van and then  find a crushed vehicle similar to our ice cream van, we transported it out to the location and placed it in the street (not sure what the locals were thinking ) for the crushed effect after the bowling ball rolls over it, which was of course was CGI added afterwards.

Director Klas Åhlund

See the video: